About me Valérie De Schutter | Lemon Tree graphic design Antwerp

Will we click?

Valérie De Schutter is a graphic designer and the face behind Lemon Tree since January 2016.

According to her vision, graphic design should generate more than just “a nice image”. It’s an investment your business will reap the benefits of both now and in the long run. That’s why she takes the time to go over a number of important considerations with her clients: who are their competition, what makes their product or service unique, who is the target audience, etc.

There’s no accounting for taste. Valérie is not bound by a single aesthetic. She adapts her graphical style to your target audience. What she finds important is clarity, so that your target audience immediately understands who you are & what you have to offer where & when. These are the four cornerstones that will be front and center in her designs.

Valérie is specialized in graphic design. But every case is different and asks for a targeted approach. That is why she can always count on her network of freelancers.

In addition, I work both as a freelance subcontractor and with my own clients. Whether you are an independent entrepreneur looking for unique graphic solutions or a company collaborating with freelancers, Valérie brings a versatile approach to her designs. She tailors her expertise to meet your specific needs.

My outlook on good graphic design

Thought-through

A stylish design guarantees a good first impression for your business. The most important things to consider are: what is the message and who is the target audience? The answer to these questions determines the style of the design.

Collaboration

If the assignment requires it, I am happy to call on my network of professionals (copywriters, photographers, illustrators...) to achieve the best possible result.
In addition, I refer on to colleagues if I believe they are a better match.

The finishing touch

“If you do something, do it well.” A job is only half-done without the finishing touches to top it off. Together we will come to an end result that will satisfy us both.

Face-to-face

I’d like to get to know you. That way I can capitalize on your wishes and needs. And if you have a question or would like some advice, I’ll gladly be at your service.

Working method

1. We begin with a non-binding intake interview. Depending on the project and location, we conduct this either digitally or on-site.
2. Based on this intake interview, a quotation will be prepared.

3. Are we going to get started? The method may differ depending on the specific project. For more details, click here.

Software knowledge

Adobe Indesign, Illustrator, Photoshop (layout, 2D illustrations, photo editing)
Adobe After Effects (motion graphics)
Premier Pro (add subtitles, sound & editing)
Microsoft Office PowerPoint (presentations)

My expertise in graphic & digital media

logo & house style design – motion graphics – explainer films – lay-out magazines, brochures, leaflets, annual reports, catalogues... – Powerpoint presentations – infographics – icons – design of lettering for vehicles & shop windows – packaging design – banners – direct mailing – ads - …